A blue Switch Lite wasn't the only news Nintendo had up its sleeve this week. The company will host its latest Indie World Showcase at noon ET today. The stream will run for around 20 minutes and highlight some new indie games that are coming to Switch. You shouldn't expect updates on the likes of The Legend of Zelda: Breath of the Wild 2 or any other big first-party games, of course. Still, there could be some big surprises in store.

It's a video flush with Nintendophile Easter eggs, a 30 second argument for the company's imminent Nintendo Switch hybrid home/mobile game system -- due March 3 for $299 -- told in 2 or 3 second slices of tag-along familiarity. And it marks Nintendo's maiden foray into the coveted, hyper-scrutinized world of one of the most visible Western media events of the year. Yes, it's also effectively a promotional spot for The Legend of Zelda: Breath of the Wild, the company's sandbox take on its beloved action-adventure series about a young boy who does battle with nefarious forces. That alone speaks volumes about the company's demographic launch mindset. To say nothing of the casually tatted millennial player in the ad, a recurring, non-accidental theme in Nintendo's Switch marketing to this point.